Webinars
Using Text for Business Insights
Based on some estimates 80-95% of all data available to businesses are unstructured including text, image, video and audio data. Specifically, textual data and words are ubiquitous in almost every marketplace interaction from user generated content to company reports, to service interactions and marketing communications. These interactions create a wealth of textual data. This data source is on the one hand exciting and rich, but on the other hand, by it its unstructured nature, difficult to decode and derive insights from. How can business leaders best use such data? In this virtual session, Oded Netzer will discuss the opportunities and challenges in converting this wealth of textual data into insights.
speaker
Professor Netzer is a Professor of Business at Columbia Business School, an Executive Committee Member of the Columbia Data Science Institute, and the author of the book Decisions over Decimals. His research focuses on data-driven decision-making and extracting meaningful insights from data, particularly unstructured data. He wrote dozens of papers published in the top-tier academic journals. His research won multiple awards and he serves on the editorial board of several leading journals. He is an award-winning teacher at Columbia Business School's MBA, Executive MBA, and Executive Education programs. Professor Netzer is also an Amazon Scholar at Amazon’s Advertising Sales AI team.