Webinars
Designing for All: Creating Customer Value via Inclusive Design
A key global trend is the emergence of an “inclusive for all” business model. This webinar will focus on the inclusive design of products, services and experiences, which embraces the core idea that when product offerings are designed to meet the needs of underserved consumers all consumers can benefit. Using examples of brands like OXO’s Good Grips, Nike’s Flyease and P&G’s Herbal Essences, it will demonstrate that how inclusive design can create value for a more diverse customer base. The webinar will discuss the three levels of inclusive design, present a Design, Appraisal, Response, Experience (DARE) framework as a lens by which to understand consumer response to inclusive design, and, highlight key directions and food-for-thought for marketers on how they can incorporate inclusive design principles into brand strategy, product innovation and new product development processes.
speaker
Vanessa Patrick, PhD. is the Associate Dean for Research, Executive Director of Doctoral Programs (PhD and DBA), a Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston. She has been recognized with a number of awards for both scholarship and teaching, including the LeRoy and Lucille Melcher Faculty Excellence award from the Bauer College of Business for Research Excellence (2011), Service Excellence (2016) and Teaching Excellence (2018). In 2012, she was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association. She was appointed as a Fulbright Specialist (2019-24) by the U.S. Department of State Bureau of Educational and Cultural Affairs. She served in this role by visiting the Institut Teknologi Bandung in Indonesia in November 2022.