Jul 13, 12:00 AM UTC 

| Online


Content Marketing: Using Media Content to Create Brand Value

Content marketing is increasingly recognized as an important marketing activity. Yet many companies struggle to define content marketing and appreciate how it can contribute to their business. Bobby Calder will address some key questions to help marketers understand the potential contribution of content marketing and execute it effectively.

  1. What is content marketing?
  2. Why are brands turning to content marketing rather than continuing to rely on conventional advertising?
  3. How are consumers affected by content marketing and how does this translate into brand value?
  4. What is the secret to executing content marketing effectively?

Download the slides

View the recording


Bobby Calder, Northwestern University

Pricing & Registration

Jul 13, 12:00 AM UTC | Online

Price: $0.00

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.