Getting your creative right sets you up for media and measurement optimization. We are in a period of innovation in advertising creative and finding ways to measure it: from using AI as a stimulus for creative to extracting behavioral data and using that to try and inspire creative.

At the ARF’s second annual Creative Effectiveness event, industry visionaries will discuss the perspectives, theories, and resources they are employing to develop and measure great creative.

Event Details

• 9:00am Check-In and Breakfast
• 10:00am-4:00pm Program and Content (includes Lunch and Break)
• 4:00pm Cocktail Reception
• 5:30pm Dinner and Ogilvy Awards Ceremony
• 7:00pm Music and Celebrations