Webinars
Analytics Rebroadcast: Future-proof your Marketing Strategy in a Privacy-First World
Data Challenges from Business Disruption – Solutions and Opportunities
Beginning in August 2022, MSI will broadcast each session from our 2022 Analytics Conference weekly on Tuesdays from 12:30-1:00pm ET. Attendees will be able to pose questions to be answered live or within a week of the broadcast. This event is open to corporate members. Please make sure to login to your account in order to register.
Customers’ increased expectations for privacy are driving rapid change in digital marketing. These changes include new privacy regulations, the rise of ad blockers, and the decrease in the availability of data. The impact is already being felt: targeting and personalization are less granular, measurement best practices are changing, and some cookie-based marketing tactics are becoming less effective. Marketers now have a choice to make. Either address the issues caused by privacy changes one by one as they come, or act now to get in front of these changes with a holistic strategic approach. Based on our experience working with hundreds of advertisers on measurement and privacy issues, we believe that the companies that act now will significantly outperform those that adopt a wait-and-see approach.
speaker
Kevin Hartman is a devoted and artistic practitioner of data. He believes data must do more than simply supply insights that motivate creative thought. Rather, data must express insights in ways that are just as creative as the ideas they inspire. As Chief Analytics Evangelist, Kevin partners with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. His approach mixes science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in the marketing and advertising programs they create. In addition to his role at Google, Kevin teaches graduate-level analytics courses at The University of Chicago, The University of Notre Dame, The University of Illinois, Northeastern University, and is the author of "Digital Marketing Analytics: In Theory And In Practice." Kevin holds a BA from The University of Notre Dame, an MBA from The University of Chicago Graduate School of Business, and a MPP from The University of Chicago’s Harris Graduate School of Public Policy.