Webinars
2019 Academic Marketing Climate Survey: Motivation, Results, and Recommendations
In this session, Professor Jeff Galak will present the results of a climate survey of academic marketing which documents, among other things, that the climate for women and underrepresented minorities is considerably worse than for men and dominant racial groups. These findings will be of interest to any marketers, academic or otherwise, thinking about how to evaluate workplace climate and how to improve inclusion with their organizations. Aside from a description of the state of the field, some recommendations will be provided to help organizations change their systems and culture to elevate the experiences of women and underrepresented minorities within academic marketing.
More information on the survey results can be found here.
speaker
Jeff Galak is Associate Professor of Marketing at Carnegie Mellon University’s Tepper School of Business and of Social and Decision Sciences (by courtesy) at CMU’s Dietrich College of Humanities. He received his Bachelors of Science in Marketing and Economic Theory (2005), Master of Philosophy in Marketing (2008), and Ph.D. in Marketing (2009) all from New York University’s Stern School of Business. His expertise is in consumer behavior, consumer psychology, judgment and decision making, and research methodology. He has published academic research in top journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Psychological Science, Journal of Personality and Social Psychology, and Journal of Experimental Psychology. Jeff has presented his research at top marketing and psychology conferences including annual meetings of the Association for Consumer Research, Society for Consumer Psychology, Society for Judgment and Decision Making, and Society for Personality and Social Psychology. Jeff currently serves as Editor at PLoS ONE.