BIO

Ziwei Cong is an Assistant Professor of Marketing at McDonough School of Business, Georgetown University. Her research employs econometrics, statistics, and machine learning methods to investigate: (1) the designs of digital platforms; (2) the decision-making processes of content creators and influencers. Her work has been published in leading marketing journals such as the Journal of Marketing Research and Marketing Science. She is honored to have received several awards for her research, including the 2021 Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award (winner), the 2020 Shankar-Spiegel Dissertation Proposal Award (runner-up), and the finalist of the 2020 Best Doctoral Dissertation Proposal Competition at the American Statistics Association (Marketing Section). She has also served as an ad hoc reviewer for Marketing Science, Management Science, and the Journal of Marketing Research, etc.