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Peter N. Golder

Dartmouth College

Professor of Marketing

EXPERTISE

Competitions & Markets, Innovation & New Product Development

How my research impacts research practice

Managing the New Product Development process from idea generation to go-to-market strategies.

How I have worked with businesses

I have partnered with companies to address topics related to new product innovation, brand competition, and intellectual property.

How I like to collaborate

Research collaborations are my primary interest, but a workshop or speaking engagement are also possible.

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