Profile picture of Peter S. Fader

Peter S. Fader

University of Pennsylvania

Pei-Yuan Chia Professor of Marketing

EXPERTISE

Marketing Analytics

How my research impacts research practice

My research is being applied every day by countless companies around the world.

How I have worked with businesses

I've co-founded four different companies to commercialize my work, and advise dozens of others on a regular basis.

How I like to collaborate

All of the above. Happy to help however I can.

publications

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