BIO

Andrea Luangrath is an Associate Professor of Marketing in the Tippie College of Business at the University of Iowa. She received her Ph.D. in Marketing from the University of Wisconsin–Madison. Andrea’s research investigates how sensory and nonverbal cues influence consumer attitudes, perceptions, and behaviors. She studies how consumers and brands use nonverbals in text-based content (termed textual paralanguage) to influence consumer engagement with online and social media content. Her research also investigates the role of haptics in retail in the metaverse and psychological ownership across consumption domains. Her work has been published in leading academic journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Experimental Psychology: General, among others. She was recognized as one of the 2023 Marketing Science Institute (MSI) Young Scholars. She has received recognition from the Society for Consumer Psychology with the C.W. Park Outstanding Contribution Award as well as the Young Contributor Award for the best article by an early career scholar. In 2020, she received the Cannon Scholarship for Teaching Excellence and in 2021 was the recipient of the Early Career Research Award from the Tippie College of Business. She serves on the editorial review board for the Journal of Consumer Psychology. Her research has been featured in the media on NPR, the Economist, Marketplace, and has garnered attention on Reddit Science.