Columbia Business School researchers offer ARF members an opportunity to take part in a survey of marketing and advertising professionals (and a chance to win prizes).  

Can you identify the most persuasive ad? We are researchers at Columbia Business School inviting you to complete a 10-minute research study where marketing and advertising professionals evaluate real ads. These ads have been scientifically tested, so we know which one is the most persuasive.

If you correctly identify the most persuasive ad, you’ll have a chance to win a $300 prize, and all participants are also entered into a raffle for one of four $250 prizes. In addition. you’ll get early access to the research results, so you can see how your judgements compare to the test results.

The survey is completely confidential.

Please take the survey HERE