The American Marketing Association (AMA) and the Marketing Science Institute (MSI) are pleased to announce the 2024 AMA/Marketing Science Institute/H. Paul Root Award.  The annual AMA/Marketing Science Institute/H. Paul Root Award recognizes the Journal of Marketing article that has made the most significant contribution to the advancement of marketing practice within a calendar year. Co-sponsored by the American Marketing Association (AMA) and the Marketing Science Institute (MSI), the award honors the legacy of H. Paul Root, former AMA Board Chair and MSI President from 1990 to 1998.

Winners of the 2024 AMA/Marketing Science Institute/H. Paul Root Award is:

For their article, “Revenue Generation Through Influencer Marketing”

Maximilian Beichert, Andreas Bayerl, Dr., Jacob (Yanco) Goldenberg, and Andreas Lanz

The selection committee:

• Detelina Marinova (University of Missouri)
• Shane Wang(Virginia Tech)
• Vanessa Patrick (University of Houston)