MSI’s Immersion Conference is built around practical, hands-on insights that can be implemented in daily activities. Attendees will learn new marketing frameworks and applications of knowledge for real job relevance. Hear from leading academics on the latest pertinent marketing topics, including AI, analytics, consumer behavior, and marketing strategy.

More details to come. Please see MSI 2023 Immersion: How to Use ChatGPT for Research and Marketing agenda and presentations for reference.