Working Paper

To Launch or not to Launch in Recessions? Evidence from over 60 Years of the Automobile Industry

M. Berk Talay, Koen Pauwels, and Steven H. Seggie

May 15, 2012


Investigates new product survival rates in recession versus boom times in the context of the U.S. automotive industry, using data on 1,071 models launched between 1945 and 2008.

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