Working Paper

Antecedents and Consequences of an Inclusive Brand Marketing

Dionne Nickerson

Indiana University

Sundar Bharadwaj

University of Georgia

Omar Rodriguez

Emory University

Oct 25, 2023


Uses a theories-in-use (TIU) approach and interviews with chief marketing officers, DEI leaders, and other marketing executives from various consumer industries to derive insights on marketing practices associated with marketplace inclusion.

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