Research Recaps

New Insight on Consumer-Tech Interactions

Key Takeway

Mobile marketers and gadget designers, take note: In the right setting, a vibrotactile alert — paired with an encouraging message — can create a sense of “social presence” in what may otherwise feel like a cold technological exchange.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.