Research Recap

How Does Privacy Regulation Affect Online Consumer Behavior?

Key Takeway

Implementation of the European Union’s General Data Protection Regulation (GDPR) privacy regulations initially reduces online activity and economic results somewhat, especially from the type of personalized marketing channels (display ads & emails) targeted by the GDPR. With greater enforcement and compliance long-term, however, the impact on consumer behavior and resulting economic consequences may be greater.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.