Presentation
MSI Blue Ribbon Panel Report: Charting the Future of Marketing Mix Modeling Best Practices
Neeraj Arora
University of Wisconsin-Madison
Ron Berman
University of Pennsylvania
Elea Feit
Drexel University
Dominique Hanssens
University of California, Los Angeles
Alice Li
Mitchell Lovett
University of Rochester
Carl F. Mela
Duke University
Kenneth C. Wilbur
University of California San Diego
John Lynch, Jr.
University of Colorado Boulder
Aug 3, 2023
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