July 20, 2023 | 12:00 pm - 1:00 pm ET 


MSI Webinar: What is ChatGPT and How Will It Affect Marketing Practice?

ChatGPT has undoubtedly changed how people access and generate content. In this MSI-exclusive webinar, Professor Zhou Yu, a world-renowned computer science expert on generative AI, currently at Columbia University, will cut through all of the recent clutter and buzz. She will provide attendees with a real, science-based understanding of ChatGPT, discussing how it is built and what it can, and equally importantly, cannot do. Then, these principles will be applied to practice, and Yu will present a few use cases as to how generative AI will change marketing and sales workflows.


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Zhou Yu

Columbia University

Zhou (Jo) Yu is an Associate Professor at Columbia University Computer Science Department. Zhou is the CEO of Articulate AI Inc, a startup that supercharges the workforce with Generative and conversational AI. Her research interest includes dialog systems, language understanding and generation, vision and language, human-computer interaction, and social robots. Dr. Yu has built various dialog systems with major practical impacts, their chatbots have reached ten million Amazon Alexa users. Dr. Yu's work earned a 2019 ACL best paper award nomination. She was recognized in the Forbes 2018 30 under 30 in Science and won the 2018 Amazon Alexa Prize.

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