MSI Webinar: What is ChatGPT and How Will It Affect Marketing Practice?
ChatGPT has undoubtedly changed how people access and generate content. In this MSI-exclusive webinar, Professor Zhou Yu, a world-renowned computer science expert on generative AI, currently at Columbia University, will cut through all of the recent clutter and buzz. She will provide attendees with a real, science-based understanding of ChatGPT, discussing how it is built and what it can, and equally importantly, cannot do. Then, these principles will be applied to practice, and Yu will present a few use cases as to how generative AI will change marketing and sales workflows.
Zhou (Jo) Yu is an Associate Professor at Columbia University Computer Science Department. Zhou is the CEO of Articulate AI Inc, a startup that supercharges the workforce with Generative and conversational AI. Her research interest includes dialog systems, language understanding and generation, vision and language, human-computer interaction, and social robots. Dr. Yu has built various dialog systems with major practical impacts, their chatbots have reached ten million Amazon Alexa users. Dr. Yu's work earned a 2019 ACL best paper award nomination. She was recognized in the Forbes 2018 30 under 30 in Science and won the 2018 Amazon Alexa Prize.