April 17, 2024 | 12:00 pm - 12:30 pm ET 


MSI Webinar: AI Analytics for Consumer Voice for Marketing

Dr. Tellis will cover recent advances on the theory and applications of artificial intelligence (AI) applications in marketing. In particular his talk will explain how AI can help in ideation, idea selection, crowdfunding, drivers of virality, brand mapping, dynamics of brand crises, identifying dimensions of product quality, and biases in consumer ratings of products and services.

References:  Peer Reviewed Articles – Gerard J. Tellis (gtellis.net)


Watch the Recording

Download the Presentation


Gerard J. Tellis

University of Southern California

Gerard J Tellis (PhD Michigan) is Neely Chaired Professor of American Enterprise, Director of the Institute for Outlier Research in Marketing, Director of the Center for Global Innovation, at the USC Marshall School of Business. Dr. Tellis is an expert in innovation, advertising, social media, new product growth, and global market entry. He has published 7 books and over 200 papers (http://www.gtellis.net ) that have won over 30,000 citations in Google Scholar. His publications have won over 25 awards. He is Past-President ISMS and was an Associate Editor of Marketing Science and Journal of Marketing Research.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.