MSI Webinar: Privacy Rights and Data Security: GDPR and Personal Data Markets
In this talk, Tony Ke will describe the privacy rights and data security mandates of General Data Protection Regulation (GDPR)—the European Union’s data protection regulation. He will conduct an economic analysis of how GDPR impacts the personal data markets by constructing a dynamic model involving forward-looking firms and consumers. Firms collect consumer data for personalization and price discrimination. Consumers trade off gains from personalization relative to potential losses from privacy breaches and price discrimination in their purchase as well as data decisions. Based on the economic model, he will discuss the implications of GDPR on data availability in the market, firm profit, and consumer and social welfare.
Chinese University of Hong Kong
Tony Ke is an Associate Professor of Marketing and Associate Professor of Decision Sciences and Managerial Economics (by courtesy) at The Chinese University of Hong Kong (CUHK) Business School. His research is in the area of quantitative marketing, microeconomic theory and industrial organisation. His recent works focus on consumer search, online advertising and platforms, and economics of privacy, data and algorithms. His research work has been accepted for publication at Management Science, Marketing Science, Journal of Economic Theory, American Economic Journal: Microeconomics, and Production and Operations Management. He is an associate editor of Quantitative Marketing and Economics and on the editorial board of Marketing Science.