Feb. 1, 2022 | 12:00 p.m. 


MSI Webinar: Keeping Up with the Internet (Part 2)

(Part Two of Two)

The first points to how solo entrepreneurs – about 1.3 million people liberated from salaried employment – make markets that once required corporations to run them. Perhaps some of your workforce has been lost to people pursuing their own ventures, or perhaps you can outsource some of your tasks to them. The second session looks at the other end of the spectrum – how markets are increasingly the result of sometimes uneasy alliances between large tech platforms and mainstream firms. How are these alliances playing out in retailing, advertising, CRM, and business intelligence?

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John A. Deighton

Harvard Business School

John Deighton is the Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is a past editor of the Journal of Consumer Research and founding editor of the Journal of Interactive Marketing. He has served as the Executive Director of the Marketing Science Institute, and as Director of the Berkman-Klein Center for Internet and Society at Harvard University. He has held visiting professor positions at Duke University, the University of Tokyo, Oxford and Cambridge Universities. His Twitter feed is @HBSmktg.

Leora Kornfeld is a media and technology researcher, writer, and consultant working with public and private sector organizations in the US and Canada and for 3 seasons has been the host of Now & Next, a top-rated podcast on the Apple Podcasts Canada charts. She is also the co-author of over two dozen Harvard Business School cases on emerging technologies and digital business models. She holds an M.A. in Media & Communications from the University of London, Goldsmiths College.

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