Future Proofing with Digital Analytics
In this session, Kantar Analytics Practice will share how they are using search, social, eCommerce and online data to identify growth opportunities and drive innovation at speed and scale. Kantar will discuss using cutting-edge analytics to recognize new or disruptive trends in both global and local markets. This will include case studies on using digital analytics to go outside of a category to uncover opportunities and picking up trends from other countries that will cross over.
Ula leads Kantar’s Brand Strategy & Innovation Analytics Practice. She has two decades of experience in study design and implementation of advanced research techniques and has both supplier and client-side experience. Innovation analytics and custom segmentation are her main areas of interest and expertise; she has co-authored and presented a number of papers on these topics, and also served as a frequent guest speaker at UCLA’s MBA program.
James leads Kantar's Analytics' Dx (Digital Analytics) team in North America, managing a team of 10+ experts in digital data working on a number of brand applications. James joined Kantar through their 2020 acquisition of Mavens of London - a specialist digital analytics consulting firm - where James worked for 8 years. James launched Mavens' business in North America in 2015, and has since then led digital analytics projects for Google, Unilever, PepsiCo, The NEw York Times, Kellogg's SC Johnson, Rocket Mortgage, and many more. James has a bachelor's degree from McGill University and a master's degree from the London Business School.
Pricing & Registration
Apr 15, 1:00 PM EDT
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