April 11, 2023 | 12:00 pm - 12:30 pm ET 


MSI Book Series: The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

Firms need be a leader or at least a player in addressing visible, serious societal challenges because the agility and resources of firms are needed, because employees and others insist on it, and because there is the potential to leverage these programs to gain an image and energy lift for the business. The book shows the value of branded signature social programs to inspire, to impact a social need, and also advancing a business by elevating its brand.


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David Aaker


David Aaker, the Vice-Chairman of Prophet and a recognized leader in branding, is the winner of five career awards including being named to the NYAMA Marketing Hall of Fame. He has published over 120 articles and 18 books that have sold well over one million copies. His latest books are Aaker on Branding, Creating Signature Stories, Owning Game-Changing Subcategories, and The Future of Purpose-Driven Branding.

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