Breaking Out of Social to the Metrics & Methodologies That Matter
Mila Fang (Creative Researcher, Facebook) will share how the Marketing Science team transitioned their measurement approach from social metrics to the advertising metrics that define ROI. This session will explore why social data isn’t a good signal for campaign measurement, and present findings which highlight the value of using the right measurement methodologies based on joint research with Kellogg School of Management, Northwestern University.
Pricing & Registration
Jul 27, 12:00 AM UTC | Online