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Articles
We're so excited Barbara Kahn has begun her tenure as 2019-2021 MSI Executive Director!
You can reach Barbara at kahn@wharton.upenn.edu.
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Reports
Not All Debt Is Created Equal
What is the role of marketing in contributing to debt uptake and repayment?
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Videos
Test & Learn: Systematic Process to Validate Results and Performance
Michael Cohen and Elea Feit explore how a Test & Learn framework contributes to data quality and validation.
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Reports
Measuring Customer Experiences
Markus Gahler, Jan Klein, and Michael Paul provide two reliable and valid scales: one text-based and one pictorial.
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Reports
Tuition Myopia:
Myopic Focus on the Costs of Higher Education Induces Intertemporal Tradeoffs
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Videos
Why Digital Goods Are Valued Less Than Physical Goods
BU's Carey Morewedge explores why consumers ascribe less value to digital than to physical versions of the same good.
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Reports
Experts predict mass customization is the future of retail
How do peers' customized items influence a consumer's own purchases?
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Reports
No one likes being last in line
Last place can diminish wait satisfaction and increase the probabilities of switching and reneging
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Reports
The Role of Scenario Presentation in the Selection of Innovation Projects
Findings suggest that teams should develop small- rather than large-range scenarios.
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