Marketing Analytics for the Transforming Media Landscape
Innovations in marketing analytics offer marketers the potential to transform their media strategy -- MSI will convene group of forward-thinking experts to discuss these new methods, approaches, and challenges
Research Priorities 2018 - 2020
Fall 2018 Board of Trustees Meeting
On November 14-16, executive thought leaders and academic experts will explore how marketers can “organize for marketing agility.”
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Barbara Kahn shares tips for retailers
All firms have to deal with angry customers. Catherine Tucker and Shuyi Yu explore whether technology leads to more or less equal treatment of customer complaints.
Duke University, May 15-16, 2018
Harvard's Leslie John evaluates targeted ads in the age of consumer awareness