Marketing Science Intensives

The Marketing Science Intensives Program enables you to build your knowledge portfolio and learn techniques you can apply to your business today, using MSI’s trusted platform of leading academics and top marketers.

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What Are Customer Data? New Data for Better Decisions

With abundant and increasing customer data, marketing professionals and scholars face some of the most exciting challenges in data analytics today.

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Annual Summit: State of Marketing Science

At MSI’s signature event, marketing’s senior-most leaders convene in an intimate, “sales-free” environment for 2-1/2 days of deeply engaged learning and peer-to-peer sharing.

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Marketing Science Accelerator Program

This program brings together 60 high-potential marketers from across the globe who are nominated by MSI member company leaders.

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The Source for Scientific
Breakthroughs in

For nearly 60 years, MSI has proven that good marketing science fuels sustainable growth.

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Research Priorities 2018 - 2020

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Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.



Qualified academics benefit from a relationship with MSI through access to, conferences and research opportunities.



The public is invited to enjoy partial access to content, a free e-newsletter, selected reports and more.


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