Featured
Articles
4/23 Virtual Workshop: Multi-Channel and Multi-Device Attribution - P.K. Kannan, Univ. of Maryland
State of the art, challenges and implementation for multi-channel and cross-device attribution and media mix allocation (Corporate members only)
More>
Articles
3/31 Webinar: Keeping Your Customers Engaged: Research Insights - Rima Touré-Tillery, Northwestern
Rima Touré-Tillery will present findings from psychology and consumer research to explain what motivates customers to engage with brands—and how this might apply to the ongoing covid-19 crisis.
More>
Articles
2020 Scholars Program - Nominations open
The MSI Scholars Program brings together a select group of leading mid-career-level academics recognized for their excellence in scholarship and demonstrated interest in research to inform and influence marketing practice.
More>
Reports
Generalizable and Robust TV Advertising Effects
Bradley Shapiro, Günter Hitsch, and Anna Tuchman attempt to answer the question, “how much does advertising generally work?”
More>
Reports
Drowning in Metrics: How Managers Select and Trade-off Metrics for Making Marketing Budgetary Decisions
How do managers handle the enormous amounts of data at their fingertips?
More>
Reports
Deep Listening to the Voice of Nature: The Journey Towards Sustainable Innovation
As firms try to develop sustainable innovation practices, some are turning to biomimicry.
More>
Videos
Small Actions, Big Difference: Why All of Us Must Take Ownership of Sustainability to Save the World
Learn how to can build sustainability ownership and engage all stakeholders in your company's sustainability journey.
Watch Video>