The best minds gather here.
MSI bridges leaders in industry and academia to create a unique community that advances the scientific practice of marketing.
MSI bridges leaders in industry and academia to create a unique community that advances the scientific practice of marketing.
A division of the Advertising Research Foundation, MSI is a non-profit member organization, has been at the forefront of marketing science and research since 1961. We bring together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.
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Led by marketing’s most distinguished scholars, MSI’s academic community develops new knowledge to address real-world marketing problems, and engages with member companies in innovative programs and academic-industry collaborations.
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As a non-profit organization, MSI is committed to making great science accessible to everyone through free access to working papers.
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In our webinar series, academics and industry experts present the latest insights in marketing research, available live or on-demand.