Marketing Science Accelerator Program
This program brings together 60 high-potential marketers from across the globe who are nominated by MSI member company leaders.
New Perspectives on Marketing Analytics
With abundant and increasing customer data, marketing professionals and scholars face some of the most exciting challenges in data analytics today.
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Research Priorities 2018 - 2020
You can reach Barbara at firstname.lastname@example.org.
Michael Cohen and Elea Feit explore how a Test & Learn framework contributes to data quality and validation.
BU's Carey Morewedge explores why consumers ascribe less value to digital than to physical versions of the same good.
How do peers' customized items influence a consumer's own purchases?
Findings suggest that teams should develop small- rather than large-range scenarios.