Featured
Videos
Consumers Make Joint Decisions All The Time
What Should Marketers Do Differently?
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Articles
Required Reading from Top Professors
Peter Verhoef recommends papers on the economy of shared platforms, the internet of things, and marketing communication techniques for B2B markets
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Reports
Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback
New study looks at the consumer response to haptic feedback
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Videos
Challenging the Marketing Status Quo
David Gal identifies the forces that serve to protect the status quo and how these forces can be overcome
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Reports
Multichannel Customer Onboarding
Evidence suggests that the earliest phase of a customer’s relationship with a firm deserves special attention.
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Conferences
Conference Presentations Now Available
Members can view and download slides from MSI's Spring 2019 Trustees Meeting
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Reports
MSI Best Paper Award honors Ryan Hamilton and Uma R. Karmarkar
The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making
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Reports
The Role of Scenario Presentation in the Selection of Innovation Projects
Findings suggest that teams should develop small- rather than large-range scenarios.
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Articles
MSI Alliance with ISBM Expands B2B Network
The alliance will offer MSI members an expanded network of B2B marketing professionals and increased access to B2B-focused research and resources
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Articles
2018 Clayton Awards Recognize Top Ph.D. Work
Dafna Goor and Tesary Lin win the 35th annual Clayton Award
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