Integrated Customer Retention Management
Leading academic researchers will help attendees explore customer retention measurement, campaign effectiveness, and other practical problems that many companies experience.
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Marni will retire after 30 years at MSI. Executive Committee chair, David Poltrack, announced her retirement at the Spring Board of Trustees Meeting.
Arne De Keyser, Katherine Lemon, Philipp Klaus, and Timothy Keiningham earned the 2016 award for most-downloaded working paper.