Featured
Videos
View: Getting Attribution Right for Your Bottom Line - P.K. Kannan, Univ. of Maryland
P.K. Kannan presents the fundamentals of model-based attribution and how to implement this approach to increase sales volume conversion and efficiently allocate marketing resources.
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Videos
View Webinar: Keeping Your Customers Engaged: Research Insights - Rima Touré-Tillery, Northwestern
Rima Touré-Tillery presents findings from psychology and consumer research to explain what motivates customers to engage with brands—and how this might apply to the ongoing covid-19 crisis.
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Videos
View Webinar: Future Nostalgia: The Impact of Coronavirus on Consumer Trends and Truths - Peter Horst and Anne Rivers, PSB
Peter Horst and Anne Rivers leverage data gained from PSB Insights’ daily and weekly polling to explore the short- and long-term impacts of coronavirus on the American consumer.
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Videos
View Webinar: How to Help Consumers Make the Most of Not Having Enough
Vanderbilt's Kelly Goldsmith makes a surprising case for how a little scarcity can benefit consumers, both individually and collectively.
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Digital Events
View Webinar: Marketing Measurement: Practical Advice
Presented by Paul Flugel, VP – Marketing Performance & Brand Analytics, Catalina
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Digital Events
6/17 Webinar: Gender Inclusive Branding and the Masculine-American Stereotype
Presented by Carlos Torelli, University of Illinois, UC
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Reports
Resources for Marketers: Working Paper Series
New research & marketing insights from marketing academia's best. Browse summaries & download reports.
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Digital Events