Webinars for Marketing Leaders

In our webinar series, academics and industry experts present the latest insights in marketing research, available live or on-demand.

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Marketing Science Intensives

Intensives are virtual workshops that enable you to build your knowledge portfolio using MSI’s trusted platform of leading academics. Available to members live or on-demand on a range of topics.

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Consumers, Brands, and the Mandate for Accountability

June 3rd & 10th | Virtual
Consumers want brands to stand for something beyond the products or services they sell. This conference will explore the many facets of brand decision making in this world of accountability.

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Breakthroughs in
Marketing.

For nearly 60 years, MSI has proven that good marketing science fuels sustainable growth.

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Research Priorities 2018 - 2020

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