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Reports
The Impact of Nutrition Claims on SKU Choice
An Investigation of the Moderating Impact of SKU and Category Characteristics
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Videos
Small Actions, Big Difference: Why All of Us Must Take Ownership of Sustainability to Save the World
Learn how to can build sustainability ownership and engage all stakeholders in your company's sustainability journey.
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Reports
Satisfaction Surveys or Online Sentiment: Which Best Predicts Firm Performance?
Evert de Haan investigates which measure is better.
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Reports
Generalizable and Robust TV Advertising Effects
Bradley Shapiro, Günter Hitsch, and Anna Tuchman attempt to answer the question, “how much does advertising generally work?”
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Reports
Drowning in Metrics: How Managers Select and Trade-off Metrics for Making Marketing Budgetary Decisions
How do managers handle the enormous amounts of data at their fingertips?
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Videos
Using Account Based Marketing Strategies to Accelerate Key Account Revenue Production
Learn key strategic best practice principles to leverage ABM to bring personalized thought leadership/lead generation messaging to influencers and decision makers within a set of targeted accounts.
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Reports
Deep Listening to the Voice of Nature: The Journey Towards Sustainable Innovation
As firms try to develop sustainable innovation practices, some are turning to biomimicry.
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Reports
The Past, Present, and Future of Customer Management
For over a century, businesses have created, managed, and utilized data on customers to improve customer relations and optimize customer profitability.
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