Marketing Science Intensives
Intensives are virtual workshops that enable you to build your knowledge portfolio using MSI’s trusted platform of leading academics. Available to members live or on-demand on a range of topics.
Consumers, Brands, and the Mandate for Accountability
Consumers want brands to stand for something beyond the products or services they sell. This conference will explore the many facets of brand decision making in this world of accountability.
The Source for Scientific
For nearly 60 years, MSI has proven that good marketing science fuels sustainable growth.
Research Priorities 2018 - 2020
State of the art, challenges and implementation for multi-channel and cross-device attribution and media mix allocation (Corporate members only)
Rima Touré-Tillery will present findings from psychology and consumer research to explain what motivates customers to engage with brands—and how this might apply to the ongoing covid-19 crisis.
Drowning in Metrics: How Managers Select and Trade-off Metrics for Making Marketing Budgetary Decisions
How do managers handle the enormous amounts of data at their fingertips?
As firms try to develop sustainable innovation practices, some are turning to biomimicry.
Small Actions, Big Difference: Why All of Us Must Take Ownership of Sustainability to Save the World
Learn how to can build sustainability ownership and engage all stakeholders in your company's sustainability journey.