Marketing Analytics for the Transforming Media Landscape
Innovations in marketing analytics offer marketers the potential to transform their media strategy -- MSI will convene group of forward-thinking experts to discuss these new methods, approaches, and challenges
Spring 2019 Board of Trustees Meeting
On April 3-5, executive thought leaders and academic experts will explore how marketers can meet customers in the right channel, with the right content, at the right time.
Young Scholars Class of 2019
“These are the academics to watch,” said President Cheryl Toto
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Research Priorities 2018 - 2020
Marketing managers can use the proposed method to estimate ad specific magnitude, direction, and significance of the content effects
Learn the science behind motivating your customers
Contrary to practice among point-of-sale app users, findings suggest that service providers should avoid requesting tips before serving customers
Once shoppers have gained experience with the device, there is no deleterious effect on total purchasing but there is a strong and significant increase in private label buying
Stacy Wood explores the psychology behind the successful launch and adoption of new products and services
Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues, and patient decision-making whose research provides marketers a better understanding of the consumer choice process