Featured
Articles
MSI President/CEO Marni Clippinger to Retire in 2017
Marni will retire after 30 years at MSI. Executive Committee chair, David Poltrack, announced her retirement at the Spring Board of Trustees Meeting.
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Reports
2017 Robert D. Buzzell MSI Best Paper Award
Kimberly Whitler, Ryan Krause, and Donald Lehmann received the award for their 2015 paper,
When and How Does Board-Level Marketing Experience Impact Firm Performance?
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Articles
Top Download Provides Deep Dive into Customer Experience
Arne De Keyser, Katherine Lemon, Philipp Klaus, and Timothy Keiningham earned the 2016 award for most-downloaded working paper.
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Conferences
Harnessing Marketing Analytics for Business Impact
Conference Report (February 6-7, 2017) with the UCLA Morrison Center for Marketing and Data Analytics
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Articles
5 Things I Know about Marketing - Harvard Business School’s John Deighton
"Advertising (moving images, sound and plot) is the most powerful rhetorical force of all. Digital interactivity pales by comparison."
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Articles
Journal Selections from MSI April 2017
Our latest curated knowledge from the leading marketing journals.
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Articles
7 Top Issues for Marketers: Findings and Frameworks
Journal of Marketing special issue offers comprehensive review of MSI's research priority topics.
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Articles
Executive Director 2017 - 2019 Announced!
Carl F Mela, Duke University, named 2017-2019 Executive Director
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Articles
MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized Customers
Beyond “digital marketing”, new technologies are rapidly changing the way customers interact with companies, brands, products, services, and other customers in the physical and virtual worlds.
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Articles
Research Grants Target CX: Getting Marketing Right in Real Time
Getting marketing right in real time is a priority for MSI members. How can firms hit just the right notes at the right point in the customer journey?
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