Marketing Analytics for the Transforming Media Landscape

Innovations in marketing analytics offer marketers the potential to transform their media strategy -- MSI will convene group of forward-thinking experts to discuss these new methods, approaches, and challenges

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Spring 2019 Board of Trustees Meeting

On April 3-5, executive thought leaders and academic experts will explore how marketers can meet customers in the right channel, with the right content, at the right time.

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Young Scholars Class of 2019

“These are the academics to watch,” said President Cheryl Toto

Meet the scholars


Innovation Through Connections

MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.

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Research Priorities 2018 - 2020

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Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.



Qualified academics benefit from a relationship with MSI through access to, conferences and research opportunities.



The public is invited to enjoy partial access to content, a free e-newsletter, selected reports and more.


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