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Young Scholars Class of 2019

“These are the academics to watch,” said President Cheryl Toto

Marketing Analytics for the Transforming Media Landscape

Innovations in marketing analytics offer marketers the potential to transform their media strategy -- MSI will convene group of forward-thinking experts to discuss these new methods, approaches, and challenges

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Fall 2018 Board of Trustees Meeting

On November 14-16, executive thought leaders and academic experts will explore how marketers can “organize for marketing agility.”

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Innovation Through Connections

MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.

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Research Priorities 2018 - 2020

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Featured

Videos

Triggering Behavioral Change:

How to Make (and Break) Consumer Habits
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Reports

Targeting and Privacy in Mobile Advertising

New research from Omid Rafieian and Hema Yoganarasimhan
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Reports

Customer Segmentation, Leapfrogging, Switching, and Cannibalization in the Context of Disruptive Technological Change

How should incumbent firms evaluate whether or not to introduce new, disruptive technologies?
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Videos

The Organic Growth Playbook

Bernie Jaworski provides an engaging and detailed exposition of the methods and tools teams can use to accelerate the organic growth of both new and existing products
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