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Videos
Small Actions, Big Difference: Why All of Us Must Take Ownership of Sustainability to Save the World
Learn how to can build sustainability ownership and engage all stakeholders in your company's sustainability journey.
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Reports
Satisfaction Surveys or Online Sentiment: Which Best Predicts Firm Performance?
Evert de Haan investigates which measure is better.
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Reports
Generalizable and Robust TV Advertising Effects
Bradley Shapiro, Günter Hitsch, and Anna Tuchman attempt to answer the question, “how much does advertising generally work?”
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Reports
Drowning in Metrics: How Managers Select and Trade-off Metrics for Making Marketing Budgetary Decisions
How do managers handle the enormous amounts of data at their fingertips?
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Videos
Using Account Based Marketing Strategies to Accelerate Key Account Revenue Production
Learn key strategic best practice principles to leverage ABM to bring personalized thought leadership/lead generation messaging to influencers and decision makers within a set of targeted accounts.
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Reports
Deep Listening to the Voice of Nature: The Journey Towards Sustainable Innovation
As firms try to develop sustainable innovation practices, some are turning to biomimicry.
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Reports
The Past, Present, and Future of Customer Management
For over a century, businesses have created, managed, and utilized data on customers to improve customer relations and optimize customer profitability.
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Reports
Self-Effacing versus Self-Enhancing Brand Appeals: The Influence of Impression Management Styles on Consumption Behavior
What are the effects of modest versus boastful marketing communications on consumers’ judgements and decisions?
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Reports
Mobile Payment Adoption: An Empirical Investigation on Alipay
Mobile payment is changing consumers' purchasing behaviors, yet there is limited research on channel adoption and the interdependencies related to PC and offline (physical card) payment channels.
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Articles
We're so excited Barbara Kahn has begun her tenure as 2019-2021 MSI Executive Director!
You can reach Barbara at kahn@wharton.upenn.edu.
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