What Are Customer Data? New Data for Better Decisions
With abundant and increasing customer data, marketing professionals and scholars face some of the most exciting challenges in data analytics today.
Marketing Science Intensives
The Marketing Science Intensives Program enables you to build your knowledge portfolio and learn techniques you can apply to your business today, using MSI’s trusted platform of leading academics and top marketers.
Annual Summit: State of Marketing Science
At MSI’s signature event, marketing’s senior-most leaders convene in an intimate, “sales-free” environment for 2-1/2 days of deeply engaged learning and peer-to-peer sharing.
Consumers, Brands, and the Mandate for Accountability
Consumers want brands to stand for something beyond the products or services they sell. This conference will explore the many facets of brand decision making in this world of accountability.
The Source for Scientific
For nearly 60 years, MSI has proven that good marketing science fuels sustainable growth.
Research Priorities 2018 - 2020
Self-Effacing versus Self-Enhancing Brand Appeals: The Influence of Impression Management Styles on Consumption Behavior
What are the effects of modest versus boastful marketing communications on consumers’ judgements and decisions?
Kantar's Dinesh Gopinath shares the latest on how advertisers are using content analytics to reduce production inefficiencies and costs and maximize content effectiveness through an ad’s lifecycle.
Mobile payment is changing consumers' purchasing behaviors, yet there is limited research on channel adoption and the interdependencies related to PC and offline (physical card) payment channels.
Trade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics across the Purchase Funnel
When does display advertising cease to be effective and instead, become annoying?
Researchers investigate conversion rates on mobile versus desktop for deadline-driven purchases (event tickets) to see how the consumer’s choice of device in the digital path to purchase influences conversion rates.
Liam Fahey outlines an innovative process that can help your organization develop a richer understanding of your marketplace, leading to more effective strategies and action plans.
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