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Marketing Analytics for the Transforming Media Landscape

Innovations in marketing analytics offer marketers the potential to transform their media strategy -- MSI will convene group of forward-thinking experts to discuss these new methods, approaches, and challenges

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Research Priorities 2018 - 2020

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Fall 2018 Board of Trustees Meeting

On November 14-16, executive thought leaders and academic experts will explore how marketers can “organize for marketing agility.”

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Innovation Through Connections

MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.

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Featured

Videos

How to Succeed in Emerging Markets

Jagdish Sheth shares eight marketing strategies for business success in China, India, and other emerging markets
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Reports

Ugly Food, Negative Feelings:

Why Consumers Won’t Pay More for Unattractive Produce
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Videos

The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption

Barbara Kahn shares tips for retailers
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Reports

Discrimination in Service

There are long-term benefits for firms that switch to service policies that do not use discriminatory (i.e., “group aware”) practices.
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Articles

Organizing for the Future

MSI welcomes new talent to the team
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Reports

Does Technology Lead to More Equal Treatment among Customers?

All firms have to deal with angry customers. Catherine Tucker and Shuyi Yu explore whether technology leads to more or less equal treatment of customer complaints.
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