Featured
Reports
Top Download Award Winner
This year's winner explores when to use which method when analyzing user-generated content
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Videos
Best of MSI - The Psychology of Innovation: Applications to Technology and Healthcare
Stacy Wood explores the psychology behind the successful launch and adoption of new products and services
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Reports
Store brand or national brand?
Researchers explore the discrepancy between consumers’ low propensity to buy private labels, in practice, and their stated perceptions that private label quality is often comparable to national brands
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Reports
How empathy can drive platform success
This ethnography of Uber’s ride-hailing market shows how empathetic narratives can compete with risk perceptions in platform markets.
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Reports
Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years
Rex Yuxing Du, Mingyu Joo, and Kenneth Wilbur investigate whether brand attitudes can be reliable measures of advertising effectiveness
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Reports
The Brand That Wasn’t There: The Impact of Product Displacement on Brand Outcomes
When brands avoid product placement in entertainment
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Videos
Analyzing Text, Images, Sales and Unstructured Data to Understand Consumer Preferences and Predict Trends
Hear how Kantar Analytics uses their artificial intelligence toolkit to help companies make sense of text, images, sales and other unstructured data
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Articles
Wharton’s Barbara Kahn Named 2019-21 MSI Executive Director
Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues, and patient decision-making whose research provides marketers a better understanding of the consumer choice process
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Reports
Product returns generate huge costs for online retailers:
Researchers use image analysis to predict return rates
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Videos
Managing Multichannel (yes, MULTI!) Distribution
While omnichannel is all the rage today, from the perspective of upstream suppliers, multichannel issues are still the dominant concern
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