Marketing Science Intensives
The Marketing Science Intensives Program enables you to build your knowledge portfolio and learn techniques you can apply to your business today, using MSI’s trusted platform of leading academics and top marketers.
What Are Customer Data? New Data for Better Decisions
With abundant and increasing customer data, marketing professionals and scholars face some of the most exciting challenges in data analytics today.
Annual Summit: State of Marketing Science
At MSI’s signature event, marketing’s senior-most leaders convene in an intimate, “sales-free” environment for 2-1/2 days of deeply engaged learning and peer-to-peer sharing.
Marketing Science Accelerator Program
This program brings together 60 high-potential marketers from across the globe who are nominated by MSI member company leaders.
The Source for Scientific
For nearly 60 years, MSI has proven that good marketing science fuels sustainable growth.
Research Priorities 2018 - 2020
Trade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics across the Purchase Funnel
When does display advertising cease to be effective and instead, become annoying?
Liam Fahey outlines an innovative process that can help your organization develop a richer understanding of your marketplace, leading to more effective strategies and action plans.
Researchers investigate conversion rates on mobile versus desktop for deadline-driven purchases (event tickets) to see how the consumer’s choice of device in the digital path to purchase influences conversion rates.
T. Bettina Cornwell discusses authenticity in partnerships—why you want it, how you measure it, and what it gives you.
You can reach Barbara at firstname.lastname@example.org.
Previous studies have significantly underestimated the gains in lifetime value from improving service satisfaction