Featured
Articles
MSI Welcomes New CEO Cheryl Cramer Toto
Cheryl joined MSI on October 1. She succeeds Marni Zea Clippinger, who is retiring in December.
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Articles
5 Things I Know About Marketing
ARF President Scott McDonald talks about brands, consumer attention, and the dangers of living in the marketer “bubble”
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Conferences
Consumer Response to the Evolving Retailing Landscape
Summary report on June 22-23 conference at the Wharton School.
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Conferences
Marketing Mix Modeling
“There’s Danger in ‘Knowing Enough to be Dangerous’” with Catalina’s Bruce Pivarunas
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Reports
2017 Robert D. Buzzell MSI Best Paper Award
Kimberly Whitler, Ryan Krause, and Donald Lehmann received the award for their 2015 paper,
When and How Does Board-Level Marketing Experience Impact Firm Performance?
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Articles
7 Great Resources on Marketing Experimentation
What Marketers Are Talking About (September 21, 2017)
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