Featured
Videos
Why Digital Goods Are Valued Less Than Physical Goods
BU's Carey Morewedge explores why consumers ascribe less value to digital than to physical versions of the same good.
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Reports
Experts predict mass customization is the future of retail
How do peers' customized items influence a consumer's own purchases?
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Reports
No one likes being last in line
Last place can diminish wait satisfaction and increase the probabilities of switching and reneging
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Reports
The Role of Scenario Presentation in the Selection of Innovation Projects
Findings suggest that teams should develop small- rather than large-range scenarios.
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Videos
Consumers Make Joint Decisions All The Time
What Should Marketers Do Differently?
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Articles
Required Reading from Top Professors
Peter Verhoef recommends papers on the economy of shared platforms, the internet of things, and marketing communication techniques for B2B markets
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Reports
Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback
New study looks at the consumer response to haptic feedback
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Reports
Multichannel Customer Onboarding
Evidence suggests that the earliest phase of a customer’s relationship with a firm deserves special attention.
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Conferences
Conference Presentations Now Available
Members can view and download slides from MSI's Spring 2019 Trustees Meeting
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