Spring 2019 Board of Trustees Meeting
On April 3-5, executive thought leaders and academic experts will explore how marketers can meet customers in the right channel, with the right content, at the right time.
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Research Priorities 2018 - 2020
Findings suggest that teams should develop small- rather than large-range scenarios.
How Relevant Is Relevance?
"As marketing science becomes increasingly complex, savvy marketers are finding more innovative ways of tapping into breakthrough insights to fuel growth," writes Cheryl
Marketing managers can use the proposed method to estimate ad specific magnitude, direction, and significance of the content effects
Learn the science behind motivating your customers
Contrary to practice among point-of-sale app users, findings suggest that service providers should avoid requesting tips before serving customers