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MSI bridges leaders in industry and academia to create a unique community that advances the scientific practice of marketing.
Some features of the MSI website are temporarily unavailable. Thank you for your patience, and if you need any assistance, feel free to contact us at MSI@msi.org.
MSI bridges leaders in industry and academia to create a unique community that advances the scientific practice of marketing.
A division of the Advertising Research Foundation, MSI is a non-profit member organization, has been at the forefront of marketing science and research since 1961. We bring together leading marketers from the world’s best companies and marketing’s most renowned scholars to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.
Led by marketing’s most distinguished scholars, MSI’s academic community develops new knowledge to address real-world marketing problems, and engages with member companies in innovative programs and academic-industry collaborations.
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