Young Scholars Class of 2019
“These are the academics to watch,” said President Cheryl Toto
Marketing Analytics for the Transforming Media Landscape
Innovations in marketing analytics offer marketers the potential to transform their media strategy -- MSI will convene group of forward-thinking experts to discuss these new methods, approaches, and challenges
Fall 2018 Board of Trustees Meeting
On November 14-16, executive thought leaders and academic experts will explore how marketers can “organize for marketing agility.”
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Research Priorities 2018 - 2020
Customer Segmentation, Leapfrogging, Switching, and Cannibalization in the Context of Disruptive Technological Change
How should incumbent firms evaluate whether or not to introduce new, disruptive technologies?