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Reports
Novel method for studying how video ad content drives likability
Marketing managers can use the proposed method to estimate ad specific magnitude, direction, and significance of the content effects
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Videos
Best of MSI - Sustaining Motivation in Customers, Employees, and Yourself
Learn the science behind motivating your customers
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Reports
The Manipulative Art of Pre-Service Tip Elicitation
Contrary to practice among point-of-sale app users, findings suggest that service providers should avoid requesting tips before serving customers
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Reports
How Mobile Self-Scanning Use Influences Consumers’ Grocery Purchases
Once shoppers have gained experience with the device, there is no deleterious effect on total purchasing but there is a strong and significant increase in private label buying
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Videos
Best of MSI - It's Time for Happiness
Learn how to connect with your customers through the fundamental emotion of happiness
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Reports
Marketers are right to worry
New report quantifies the effect of just one negative review on consumers’ purchase or product search decisions.
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Reports
Top Download Award Winner
This year's winner explores when to use which method when analyzing user-generated content
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Videos
Best of MSI - The Psychology of Innovation: Applications to Technology and Healthcare
Stacy Wood explores the psychology behind the successful launch and adoption of new products and services
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Reports
Store brand or national brand?
Researchers explore the discrepancy between consumers’ low propensity to buy private labels, in practice, and their stated perceptions that private label quality is often comparable to national brands
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Articles
Wharton’s Barbara Kahn Named 2019-21 MSI Executive Director
Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues, and patient decision-making whose research provides marketers a better understanding of the consumer choice process
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