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Videos
Analyzing Text, Images, Sales and Unstructured Data to Understand Consumer Preferences and Predict Trends
Hear how Kantar Analytics uses their artificial intelligence toolkit to help companies make sense of text, images, sales and other unstructured data.
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Articles
Wharton’s Barbara Kahn Named 2019-21 MSI Executive Director
Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues, and patient decision-making whose research provides marketers a better understanding of the consumer choice process.
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Reports
Product returns generate huge costs for online retailers:
Researchers use image analysis to predict return rates
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Videos
Managing Multichannel (yes, MULTI!) Distribution
While omnichannel is all the rage today, from the perspective of upstream suppliers, multichannel issues are still the dominant concern.
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Conferences
Conference presentations available
Members can access presentations from the Institute's Fall 2018 Board of Trustees Meeting
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Reports
Automating Online-Offline Data Merger for Integrated Marketing
This report quantifies the conventional wisdom that capitalizing on consumers’ omni-channel behavioral data can generate perks
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Videos
How Politics Can Influence Shopping Behavior
Nailya Ordabayeva shares how consumers’ political ideologies are influencing their purchases
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Reports
Targeting and Privacy in Mobile Advertising
New research from Omid Rafieian and Hema Yoganarasimhan
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Reports
Customer Segmentation, Leapfrogging, Switching, and Cannibalization in the Context of Disruptive Technological Change
How should incumbent firms evaluate whether or not to introduce new, disruptive technologies?
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