Webinars for Marketing Leaders
In our webinar series, academics and industry experts present the latest insights in marketing research, available live or on-demand.
Marketing Science Intensives
Intensives are virtual workshops that enable you to build your knowledge portfolio using MSI’s trusted platform of leading academics. Available to members live or on-demand on a range of topics.
Consumers, Brands, and the Mandate for Accountability
June 3rd & 10th | Virtual
Consumers want brands to stand for something beyond the products or services they sell. This conference will explore the many facets of brand decision making in this world of accountability.
The Source for Scientific
For nearly 60 years, MSI has proven that good marketing science fuels sustainable growth.
Research Priorities 2018 - 2020
P.K. Kannan presents the fundamentals of model-based attribution and how to implement this approach to increase sales volume conversion and efficiently allocate marketing resources.
Rima Touré-Tillery presents findings from psychology and consumer research to explain what motivates customers to engage with brands—and how this might apply to the ongoing covid-19 crisis.
View Webinar: Future Nostalgia: The Impact of Coronavirus on Consumer Trends and Truths - Peter Horst and Anne Rivers, PSB
Peter Horst and Anne Rivers leverage data gained from PSB Insights’ daily and weekly polling to explore the short- and long-term impacts of coronavirus on the American consumer.
Vanderbilt's Kelly Goldsmith makes a surprising case for how a little scarcity can benefit consumers, both individually and collectively.
Presented by Paul Flugel, VP – Marketing Performance & Brand Analytics, Catalina
Presented by Carlos Torelli, University of Illinois, UC