Featured
Articles
5 Things I Know About Marketing
ARF President Scott McDonald talks about brands, consumer attention, and the dangers of living in the marketer “bubble”
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Articles
2017-19 Exec Dir Carl Mela Wins Two Top Awards
At the June ISMS conference, Carl Mela and coauthors received two awards for their Marketing Science papers.
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Articles
From the Research Director
Social Media Versus reality
Perspective from Gordon Wyner.
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Conferences
Customer Experience Beyond the Hype
Conference Report (April 6 -7, 2017) Spring Board of Trustees Meeting
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Articles
7 Great Resources on Marketing Experimentation
What Marketers Are Talking About (June 8, 2017)
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Articles
MSI President/CEO Marni Clippinger to Retire in 2017
Marni will retire after 30 years at MSI. Executive Committee chair, David Poltrack, announced her retirement at the Spring Board of Trustees Meeting.
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Articles
Do you have 2-3 minutes?
Please fill out our “What Marketers Are Talking About” reader survey.
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Reports
2017 Robert D. Buzzell MSI Best Paper Award
Kimberly Whitler, Ryan Krause, and Donald Lehmann received the award for their 2015 paper,
When and How Does Board-Level Marketing Experience Impact Firm Performance?
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Articles
Top Download Provides Deep Dive into Customer Experience
Arne De Keyser, Katherine Lemon, Philipp Klaus, and Timothy Keiningham earned the 2016 award for most-downloaded working paper.
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