Featured
Videos
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
Harvard's Leslie John evaluates targeted ads in the age of consumer awareness
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Articles
Journal Must-reads from Robert Kozinets
"It has been an excellent year for journal articles, and my choices...all have important implications for contemporary marketers, who are dealing with massive change."
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Articles
2018-2020 Research Priorities Announced
Learn more about marketers’ strategic imperatives for the coming years
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Videos
Tackling the MSI Research Priorities: Which Methods to Use?
Dominique M. Hanssens and Natalie Mizik match methods with questions
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Videos
How Blockchain Technology Changes Marketing
Webinar with Duke's Campbell R. Harvey
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Reports
Announcing the 2018 Best Paper Award
"The Dark Side of Big Data’s Effect on Firm Performance" by Kelly Martin, Abhishek Borah, and Robert Palmatier
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Articles
2018 MSI Scholars Announced
Announcing the inaugural class of MSI Scholars, a group of 34 mid-career faculty who will convene for a four day retreat in Breckenridge, CO
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Online Marketplace Advertising
With buyers on one side and third-party merchants on the other, online marketplaces are are expected to continue rapid growth in coming years.
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A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Top researchers team up with Facebook to explore how well observational approaches to measurement fare against randomized controlled trials
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