Marketing Science Intensives
The Marketing Science Intensives Program enables you to build your knowledge portfolio and learn techniques you can apply to your business today, using MSI’s trusted platform of leading academics and top marketers.
Annual Summit: State of Marketing Science
At MSI’s signature event, marketing’s senior-most leaders convene in an intimate, “sales-free” environment for 2-1/2 days of deeply engaged learning and peer-to-peer sharing.
Consumers, Brands, and the Mandate for Accountability
Consumers want brands to stand for something beyond the products or services they sell. This conference will explore the many facets of brand decision making in this world of accountability.
The Source for Scientific
For nearly 60 years, MSI has proven that good marketing science fuels sustainable growth.
Research Priorities 2018 - 2020
Small Actions, Big Difference: Why All of Us Must Take Ownership of Sustainability to Save the World
Learn how to can build sustainability ownership and engage all stakeholders in your company's sustainability journey.
Evert de Haan investigates which measure is better.
Drowning in Metrics: How Managers Select and Trade-off Metrics for Making Marketing Budgetary Decisions
How do managers handle the enormous amounts of data at their fingertips?
Learn key strategic best practice principles to leverage ABM to bring personalized thought leadership/lead generation messaging to influencers and decision makers within a set of targeted accounts.
As firms try to develop sustainable innovation practices, some are turning to biomimicry.
For over a century, businesses have created, managed, and utilized data on customers to improve customer relations and optimize customer profitability.
Self-Effacing versus Self-Enhancing Brand Appeals: The Influence of Impression Management Styles on Consumption Behavior
What are the effects of modest versus boastful marketing communications on consumers’ judgements and decisions?
Mobile payment is changing consumers' purchasing behaviors, yet there is limited research on channel adoption and the interdependencies related to PC and offline (physical card) payment channels.
You can reach Barbara at firstname.lastname@example.org.