Featured
Reports
The Role of Scenario Presentation in the Selection of Innovation Projects
Findings suggest that teams should develop small- rather than large-range scenarios.
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Articles
MSI Alliance with ISBM Expands B2B Network
The alliance will offer MSI members an expanded network of B2B marketing professionals and increased access to B2B-focused research and resources
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Articles
2018 Clayton Awards Recognize Top Ph.D. Work
Dafna Goor and Tesary Lin win the 35th annual Clayton Award
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Conferences
Conference Presentations Now Available
Members can view and download slides from Marketing Analytics for the Transforming Media Landscape
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Articles
Required Reading from Top Professors
Sharon Shavitt recommends four articles on culture and consumer identity
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Articles
MSI in Action in 2019: Letter from CEO Cheryl Toto
"As marketing science becomes increasingly complex, savvy marketers are finding more innovative ways of tapping into breakthrough insights to fuel growth," writes Cheryl
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Reports
Novel method for studying how video ad content drives likability
Marketing managers can use the proposed method to estimate ad specific magnitude, direction, and significance of the content effects
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Videos
Best of MSI - Sustaining Motivation in Customers, Employees, and Yourself
Learn the science behind motivating your customers
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Reports
The Manipulative Art of Pre-Service Tip Elicitation
Contrary to practice among point-of-sale app users, findings suggest that service providers should avoid requesting tips before serving customers
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