Marketing Science Intensives

Intensives are virtual workshops that enable you to build your knowledge portfolio using MSI’s trusted platform of leading academics. Available to members live or on-demand on a range of topics.

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Consumers, Brands, and the Mandate for Accountability

Consumers want brands to stand for something beyond the products or services they sell. This conference will explore the many facets of brand decision making in this world of accountability.

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For nearly 60 years, MSI has proven that good marketing science fuels sustainable growth.

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Research Priorities 2018 - 2020

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Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.



Qualified academics benefit from a relationship with MSI through access to, conferences and research opportunities.



The public is invited to enjoy partial access to content, a free e-newsletter, selected reports and more.


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