Marketing Analytics for the Transforming Media Landscape
Innovations in marketing analytics offer marketers the potential to transform their media strategy -- MSI will convene group of forward-thinking experts to discuss these new methods, approaches, and challenges
Spring 2019 Board of Trustees Meeting
On April 3-5, executive thought leaders and academic experts will explore how marketers can meet customers in the right channel, with the right content, at the right time.
Young Scholars Class of 2019
“These are the academics to watch,” said President Cheryl Toto
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Research Priorities 2018 - 2020
Stacy Wood explores the psychology behind the successful launch and adoption of new products and services
Rex Yuxing Du, Mingyu Joo, and Kenneth Wilbur investigate whether brand attitudes can be reliable measures of advertising effectiveness
When brands avoid product placement in entertainment
Analyzing Text, Images, Sales and Unstructured Data to Understand Consumer Preferences and Predict Trends
Hear how Kantar Analytics uses their artificial intelligence toolkit to help companies make sense of text, images, sales and other unstructured data
Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues, and patient decision-making whose research provides marketers a better understanding of the consumer choice process
Researchers use image analysis to predict return rates