Spring 2019 Board of Trustees Meeting
Conference presentations are now available to members
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Research Priorities 2018 - 2020
The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making
Findings suggest that teams should develop small- rather than large-range scenarios.
How Relevant Is Relevance?
"As marketing science becomes increasingly complex, savvy marketers are finding more innovative ways of tapping into breakthrough insights to fuel growth," writes Cheryl
Marketing managers can use the proposed method to estimate ad specific magnitude, direction, and significance of the content effects