Young Scholars Class of 2019

“These are the academics to watch,” said President Cheryl Toto

Meet the scholars

 

Marketing Analytics for the Transforming Media Landscape

Innovations in marketing analytics offer marketers the potential to transform their media strategy -- MSI will convene group of forward-thinking experts to discuss these new methods, approaches, and challenges

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Fall 2018 Board of Trustees Meeting

On November 14-16, executive thought leaders and academic experts will explore how marketers can “organize for marketing agility.”

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Innovation Through Connections

MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.

Learn More About MSI

 

Research Priorities 2018 - 2020

View Priorities Here

 

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Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

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The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

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