New Perspectives on Marketing Analytics
With abundant and increasing customer data, marketing professionals and scholars face some of the most exciting challenges in data analytics today.
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Research Priorities 2018 - 2020
New study looks at the consumer response to haptic feedback
The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making
Findings suggest that teams should develop small- rather than large-range scenarios.