Working Papers

Valuing New Currencies: A Framework for Future Research

Priya Raghubir

New York University

Mar 10, 2021

Examines how payment modes such as cash, credit cards, debit cards and gift certificates affect consequences such as the likelihood of purchase, amount spent and the variety of items purchased. These consequences may be contingent on how the price of the item or service is expressed (e.g., as legal tender vs. airline loyalty program miles).

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