Working Paper
Valuing Brand Assets: A Cost-Effective and Easy-to-Implement Measurement Approach
Jan 1, 2007
Proposes a simplified measure of brand valuation that is consistent with current accounting standards.
Working Paper
Valuing Brand Assets: A Cost-Effective and Easy-to-Implement Measurement Approach
Jan 1, 2007
Proposes a simplified measure of brand valuation that is consistent with current accounting standards.