Working Papers

Trust and Concern in Consumers’ Perceptions of Marketing Information Management Practices

George R. Milne and María-Eugenia Boza

Jan 1, 1998

Demonstrates that improving consumer trust and reducing consumer concern are two distinct approaches to consumer information management; suggests that improving trust may be the

This resource is not available online.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.