There Is Nothing More Practical than the Practice of Theory: What Practitioners Think about Theoretical Results on National Brand-Store Brand Competition – MSI

Working Paper

There Is Nothing More Practical than the Practice of Theory: What Practitioners Think about Theoretical Results on National Brand-Store Brand Competition

Raj Sethuraman

Jan 1, 2008

Compiles analytical results on national and store brand competition obtained from mathematical models; assesses managerial validity and usefulness of those results; identifies areas for future research.

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