Working Paper
The Use of Market Research: An Exploratory Study of Manager and Researcher Perspectives
Jan 1, 1980
Considers factors that affect knowledge transfer in marketing and reports results of a survey of marketing managers and researchers.
Working Paper
The Use of Market Research: An Exploratory Study of Manager and Researcher Perspectives
Jan 1, 1980
Considers factors that affect knowledge transfer in marketing and reports results of a survey of marketing managers and researchers.