Working Papers

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

Isaac Dinner, Natalie Mizik, and Donald Lehmann

Jan 1, 2009

Examines the financial market’s ability to value, fully and in a timely manner, marketing-related information released along with quarterly earnings announcements.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.