Working Papers

The Integration of Product Networks and Social Networks in Online Content Exploration

Jacob Goldenberg, Gal Oestreicher-Singer, and Shachar Reichman

Jan 1, 2010

Focuses on the role of disaggregate information alongside traditional recommendations in facilitating ill-defined exploration (search without a specific target) of content and increasing consumer satisfaction; uses data from YouTube.com and website experiments to show the effect of desegregate information on consumer ratings and overall satisfaction.

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