The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health Appeals – MSI

Working Paper

The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health Appeals

Meng-Hua Hsieh, Chethana Achar, and Nidhi Agrawal

Oct 7, 2016

Actionable insights for managers on how to boost the persuasive power of “detection” health messages.

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