The Effect of Retailer Reputation and Response on Postpurchase Consumer Reactions to Price-Matching Guarantees – MSI

Working Paper

The Effect of Retailer Reputation and Response on Postpurchase Consumer Reactions to Price-Matching Guarantees

Hooman Estelami, Dhruv Grewal, and Anne L. Roggeveen

Jan 1, 2004

Examines the role of price-matching guarantees and specific contextual factors that may influence consumer judgments of a retailer following a purchase.

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