Working Papers

The Dark Side of Big Data’s Effect on Firm Performance

Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier

Feb 17, 2016

This award-winning study offers a rare customer-centric perspective on firms’ data use, as well as a study of the effects of data security breaches affecting 167 companies. What strategies are most effective in mitigating harm? Bringing data management policies into the light and handing over control of their data to customers themselves. 

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