Working Paper
The Brand That Wasn’t There: The Impact of Product Displacement on Brand Outcomes
Dec 10, 2018
In four experiments, examines the psychological underpinnings and downstream brand consequences of product displacement.
Working Paper
The Brand That Wasn’t There: The Impact of Product Displacement on Brand Outcomes
Dec 10, 2018
In four experiments, examines the psychological underpinnings and downstream brand consequences of product displacement.