Working Papers

Survival of Manufacturing Firms in Fortune 500: The Roles of Marketing Capital and R&D Capital

Gautham Gopal Vadakkepatt, Venkatesh Shankar, and Rajan Varadarajan

Jan 1, 2010

Examines how marketing capital and R&D capital affect a Fortune 500 manufacturing firm’s chances of remaining on the Fortune 500 list; uses a dataset of 143 firms from 18 manufacturing industries over the time period 1981 through 2006.

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