Retail Buyer Decision-Making in Japan: What U.S. Sellers Need to Know
Jan 1, 1995
Provides an empirical analysis of how the Japanese distribution system serves as a non-structural barrier to entry, based on a survey of supermarket buyers in Japan about the major factors influencing their choice of suppliers; compares results with a similar survey of U.S. supermarket buyers to illuminate cross-cultural differences in decision-making.
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