Working Paper
Opinion Leadership and Social Contagion in New Product Diffusion
Jan 1, 2008
Studies how opinion leadership and social contagion within social networks affect the adoption of a new drug among physicians in three cities.
Working Paper
Opinion Leadership and Social Contagion in New Product Diffusion
Jan 1, 2008
Studies how opinion leadership and social contagion within social networks affect the adoption of a new drug among physicians in three cities.