Working Papers

Online User Comments versus Professional Reviews: Differential Influences on Pre-release Movie Evaluation

Anindita Chakravarty, Yong Liu, and Tridib Mazumdar

Jan 1, 2008

Examines the influences of online user comments and reviews by professional critics on moviegoers’ evaluation of to-be-released movies; segments movie audiences into frequent and infrequent moviegoers.

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