Working Papers

Online Reviews: Star Ratings, Position Effects and Purchase Likelihood

Prasad Vana and Anja Lambrecht

Apr 18, 2018

Studies how individual reviews displayed on the product webpage of an online retailer affect consumers’ purchase likelihood. Utilizes an empirical context where the retailer displays reviews chronologically and exploit the variation in review positions generated as newer reviews are added on top of older ones.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.