Working Paper
Novel Product Concepts from Lead Users: Segmenting Users by Experience
Jan 1, 1984
Extends applicability of multiattribute and multidimensional research techniques to new product concepts through use of special respondent samples.
Working Paper
Novel Product Concepts from Lead Users: Segmenting Users by Experience
Jan 1, 1984
Extends applicability of multiattribute and multidimensional research techniques to new product concepts through use of special respondent samples.