Working Papers

National Customer Orientation: A Luxury of Rich Nations?

Ofer Mintz

Imran S. Currim

University of California, Irvine

Rohit Deshpande

Harvard Business School

Oct 13, 2020


Develops a model and national customer orientation benchmarks that global executives and country-managers can use to complement their organizational-level customer orientation benchmarks and better co-ordinate their efforts to form realistic expectations for a new country market and time period and better manage their customer orientation efforts over the world and time.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.