Working Paper

Modeling Global Spillover in New Product Takeoff

Yvonne van Everdingen, Stefan Stremersch, and Dennis Fok

Jan 1, 2008

Download

Examines international spillover of foreign product introductions and takeoffs on a focal country’s time–to-takeoff; investigates how foreign clout, susceptibility to foreign influences, and inter-country distances moderate spillover effects for eight high-tech consumer products across 55 countries.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.