Working Papers

Modeling Global Spillover in New Product Takeoff

Yvonne van Everdingen, Stefan Stremersch, and Dennis Fok

Jan 1, 2008

Examines international spillover of foreign product introductions and takeoffs on a focal country’s time–to-takeoff; investigates how foreign clout, susceptibility to foreign influences, and inter-country distances moderate spillover effects for eight high-tech consumer products across 55 countries.

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