Working Papers

Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field

Stefan Stremersch and Walter Van Dyck

Jan 1, 2009

Identifies industry-specific decision areas for life sciences marketers; formulates preliminary generalizations in these areas to evaluate early streams of research and to develop propositions to direct future research.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.