Working Paper
Managerial Aspects of Market Structure Analysis and Market Maps
Jan 1, 1979
Discusses the main steps in building a market map and applying it to problems of product design, target market segments, and communication strategy.
Working Paper
Managerial Aspects of Market Structure Analysis and Market Maps
Jan 1, 1979
Discusses the main steps in building a market map and applying it to problems of product design, target market segments, and communication strategy.