Working Papers

Local Neighborhoods as Early Predictors of Innovation Adoption

Jacob Goldenberg, Sangman Han, Donald Lehmann, Janghyuk Lee, and Kyung Young Ohk

Feb 15, 2010

Examines the role of predictive neighborhoods in forecasting adoption of new products; identifies local characteristics that influence the timing and speed of individual adoptions as well as the characteristics associated with the neighborhoods that are the best predictors of overall adoption.

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