Working Paper
Industrial Market Segmentation: A Nested Approach
Jan 1, 1983
Organizes the literature on industrial market segmentation according to a new framework and discusses how to use this information in practical applications.
Working Paper
Industrial Market Segmentation: A Nested Approach
Jan 1, 1983
Organizes the literature on industrial market segmentation according to a new framework and discusses how to use this information in practical applications.