From Density to Destiny: Using Spatial Analysis for Early Prediction of New Product Success – MSI

Working Paper

From Density to Destiny: Using Spatial Analysis for Early Prediction of New Product Success

Tal Garber, Jacob Goldenberg, Barak Libai, and Eitan Muller

Jan 1, 2002

Develops a model that uses spatial distribution of sales data to obtain a predictive assessment of the success of a new product shortly after launch time.

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