Working Papers

From Density to Destiny: Using Spatial Analysis for Early Prediction of New Product Success

Tal Garber, Jacob Goldenberg, Barak Libai, and Eitan Muller

Jan 1, 2002

Develops a model that uses spatial distribution of sales data to obtain a predictive assessment of the success of a new product shortly after launch time.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.